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GenAI in
Youtube Shorts
Empowering Short-Form Creators with Personal, Adaptive GenAI Tools




OVERVIEW
GEN AI, DESIGNED FOR CREATORS
Short-form platforms reward speed, but creativity doesn’t always move fast. As generative AI tools rushed to automate creation, YouTube Shorts took a different stance: AI should amplify creativity, not replace it.
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This project explores an intentional integration of generative AI into YouTube Shorts. One that respects creative ownership while reducing friction across ideation, structuring, and execution. By introducing AI as modular, opt-in support, we enabled creators to stay in flow, regain momentum, and scale content without losing what makes their work feel human.
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